Advertising trifold for Ussecorp: presenting a booking app

The project

The trifold is one of the most effective marketing tools for presenting services in an orderly way: each panel guides the reader through the information. For Ussecorp we designed a trifold brochure that conveys the essence of the brand, its services and its values.

The piece presents a booking app with a modern design in black, coral and turquoise: on the cover, a powerful message (“Reservar APP, el mejor RP”) and a phone showing the app; inside, panels with benefits and features, sections by type of user, QR codes and a “New App” ribbon that gives a sense of novelty.

The challenge

To explain an app to someone who has never used it within six panels, with a natural reading order and an image that conveys being up to date and trustworthy.

What we did

• Trifold brochure design. Each panel was planned to capture attention and guide the reader through the information.
• Elegant, legible composition. A combination of elegance, legibility and visual consistency with Ussecorp's corporate identity.
• App mockups and QR codes. Screenshots of the app on a phone and QR codes to download it or open its website from the brochure itself.
• Hierarchy by type of user. Messages and benefits separated by type of reader so each one finds what interests them.
• Print-ready file. A template with the correct folds, bleed and format for the printer.

Why a trifold still works to present a digital service

A trifold is handed out in person at trade fairs, meetings and premises, and organises the message in panels that the reader opens one by one. To present an app it is especially useful because it joins the physical and the digital: the paper catches attention and the QR code takes the reader to the download or the website in a second.

For it to work, each panel must have a single message, with clean images and a clear call to action; and the cover must sum up the proposal in one sentence. See our graphic design and branding and custom apps services if you need the app as well as the brochure.

How we approach a project like this

1. Message and panel structure

   We decide what is told on the cover, in each inner panel and on the back cover.

2. Design and mockups

   We lay out the trifold with images of the app and the brand's identity.

3. QR and calls to action

   We add QR codes and links, and check that they work.

4. Files for the printer

   We deliver the design with correct folds and bleeds.

What we delivered

A trifold ready to print, with the QR codes built into the design.

Who is this type of project for?

• Companies launching an app or a digital service.
• Businesses that present their services at trade fairs or meetings.
• Brands that need printed material consistent with their identity.